Privacy Policy

Overview

FranchiseLens ("we," "our," or "us") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard information when you use our website and services.

Information We Collect

Information You Provide

When you use our franchise screening assessment or purchase a report, we collect:

• Contact information (name, email address)
• Assessment responses (investment preferences, operating model preferences, risk tolerance)
• Payment information (processed securely by Stripe — we do not store card details)

Information Collected Automatically

When you visit our website, we automatically collect:

• Device and browser information
• IP address and approximate location
• Pages visited and time spent on site
• Referring website or source

Cookies and Tracking Technologies

We use cookies and similar technologies for:

• Essential cookies: Required for site functionality
• Analytics cookies: Google Analytics to understand site usage
• Advertising cookies: Meta Pixel for advertising measurement and remarketing

How We Use Your Information

We use collected information to:

• Generate your personalized franchise screening report
• Process payments and deliver purchased products
• Send transactional emails (order confirmations, report delivery)
• Improve our website and services
• Display relevant advertisements on Meta platforms (Facebook, Instagram)
• Analyze website traffic and user behavior

Advertising and Remarketing

We use Meta Pixel to:

• Measure the effectiveness of our advertising campaigns
• Show you relevant ads on Facebook and Instagram based on your visit to our site
• Create audiences for advertising purposes

You can opt out of personalized advertising through your Facebook ad preferences or by using browser-based opt-out tools.

Data Sharing

We share your information with:

• Stripe: Payment processing
• Google Analytics: Website analytics
• Meta: Advertising measurement and delivery
• Email service providers: Transactional email delivery

We do not sell your personal information to third parties.

Data Retention

We retain your personal information for as long as necessary to provide our services and comply with legal obligations. Assessment data and reports are retained to allow you to access your purchase history.

Your Rights

Depending on your location, you may have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Opt out of marketing communications
• Opt out of personalized advertising

To exercise these rights, contact us at privacy@franchiselens.com.

Security

We implement appropriate technical and organizational measures to protect your personal data. Payment processing is handled by Stripe, which is PCI-DSS compliant. However, no method of transmission over the internet is 100% secure.

Children's Privacy

Our services are not directed to individuals under 18. We do not knowingly collect personal information from children.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new policy on this page with an updated effective date.

Contact Us

If you have questions about this Privacy Policy or our data practices, contact us at:

privacy@franchiselens.com