Privacy Policy
Effective 16 October 2026. This policy explains what FranchiseLens collects, why, who it is shared with, and your choices. FranchiseLens ("we") is operated from Victoria, Australia. Contact: hello@franchise-lens.com.
What we collect
| What | When | Why |
|---|---|---|
| Questionnaire answers: capital available, investment ceiling, financing preference, ownership model, risk preference, time horizon, sectors, experience, income goal, state | When you complete the questionnaire | To screen franchises and produce your report |
| Name, email address, mobile number, investment timeframe | When you request your report | To send your report and confirm your number |
| Verification record: whether and when your mobile number was confirmed | When you enter the code we text you | To confirm the number is real and yours |
| Introduction consent: whether you agreed, the exact wording, its version and the date and time | When you tick the consent box | To keep a record of your choice |
| IP address | When you submit the form | Security and a record of your consent |
| Analytics and advertising data: pages viewed, device and browser type, the advert or link that brought you here (campaign tags), cookie identifiers | When you use the site | To measure and improve the site and our advertising |
| Email delivery data: whether our email was delivered, opened or bounced | When we email you | To make sure you receive your report |
We do not collect payment details from investors. The report is free.
How we use it
- To screen franchises against your answers and produce and email your report.
- To confirm your mobile number with a one-time code before we send the report.
- If you consent, to introduce you to one independent franchise consultant (see below).
- To run, secure and improve the site, and to measure our advertising.
- To comply with the law and respond to lawful requests.
Introductions to a franchise consultant (only if you consent)
The consent box is optional and unticked. You get your full report whether or not you tick it.
If you tick it, we may share your name, contact details and questionnaire answers with one independent franchise consultant relevant to your results. That consultant may contact you by email, phone call or text message, including calls and texts that may be automated. The consultant pays us for the introduction. We do not share your details with franchisors, and we do not share the same details with more than one consultant. Before a consultant agrees to pay, we may show them a short summary of your answers (such as your state, capital range and timeframe) without your name or contact details; that summary may be shown to more than one consultant until one accepts. Payment never affects how brands are ranked in your report.
Consultants agree in writing to use your details only to contact you about franchise opportunities, to follow anti-spam and telemarketing laws, and to honour any request from you to stop contacting you. Once shared, the consultant is responsible for their own use of your details.
You can withdraw consent at any time by emailing hello@franchise-lens.com. If we have not yet shared your details, we will not share them. If we have, we will tell the consultant you have withdrawn consent and ask them to stop contacting you.
The service, including introductions, is not available to residents of California, New York or Washington.
Service providers we use
These companies process data on our behalf to run the service. They may only use it to provide their service to us.
| Provider | What they do | Where |
|---|---|---|
| Render | Hosts the app and processes your answers | United States |
| Cloudflare (R2) | Stores your report | United States and other countries |
| Twilio | Sends and checks your verification code | United States |
| Postmark (ActiveCampaign) | Sends our emails | United States |
| Google (Sheets, Workspace, Analytics) | Lead records and site analytics | United States and other countries |
| Anthropic | Writes a short summary paragraph in your report from your questionnaire answers. Your name and contact details are not sent | United States |
| Meta (Facebook) and Microsoft Advertising | Measure which adverts lead to reports | United States and other countries |
Cookies and advertising
We use cookies and similar tools from Google Analytics, the Meta Pixel and Microsoft Advertising to count visits, see which adverts bring people to the site, and record when someone requests a report. You can block or delete cookies in your browser, and adjust ad settings in your Google, Meta and Microsoft accounts. Google Analytics also receives some questionnaire answers, such as your capital, ownership model, sectors and state, without your name or contact details, so we can see how people use the questionnaire. We do not use your questionnaire answers to target adverts at you.
Where your data is stored (overseas disclosure)
FranchiseLens is based in Australia. Your data is stored and processed in the United States and other countries by the providers above. By using the service you understand your data will be held outside Australia. We take reasonable steps to make sure these providers protect it.
How long we keep it
| Data | How long |
|---|---|
| Lead record (contact details, answers, consent record) | 24 months from your request, then deleted, unless you ask us to delete it sooner |
| Your report | 12 months, then deleted |
| Verification codes | Held by Twilio only for the few minutes the code is valid. We never see or store the code |
| Analytics data | As set by each analytics provider (Google Analytics: 14 months) |
Your choices and rights
Anyone can ask us to access, correct or delete their information, or to stop any future sharing, by emailing hello@franchise-lens.com. We reply within 30 days. We may need to confirm your identity first.
US residents. Some US states give residents the right to know what we hold, to correct it, to delete it, to get a copy, and to opt out of the sale of personal information. Sharing your details with a consultant in return for payment, which happens only with your consent, may count as a "sale" under those laws. We give these rights to all US users, whatever their state. Email us with the subject "Privacy request". If we decline a request, you can appeal by replying to our decision.
Australian residents. You can complain about how we handle your information by emailing us. If you are not satisfied with our response, you can contact the Office of the Australian Information Commissioner at oaic.gov.au.
Security
Data is encrypted in transit. Reports are reached only through a private link sent to your email. Access to lead records is limited to FranchiseLens. No system is completely secure; if a breach is likely to cause you serious harm, we will tell you and the regulator as the law requires.
Children
The service is for adults considering a business investment. We do not knowingly collect information from anyone under 18.
Changes
We will post any changes on this page with a new effective date. If a change affects how we share information you have already given us, we will ask for your consent again.